LOS ANGELES :: SOUTH BEACH STOPS FOR ARGYLE GRANT

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SLS South Beach was transformed into a beautiful array of beauty and body as the latest Spring/Summer 2018 collection for the luxury menswear brand Argyle Grant was showcased to the public.

A runway decked over the rooftop pool (designed by production company Art Hearts Fashion) played prime location for the spectacular collection reveal. Over 200 guests watched male models strut their stuff in the fashion labels stunning new range, with the sparkling pool providing the perfect backdrop.

Photo by Brooke Mason

The Los Angeles based brand has expanded its offering dramatically. The popular Beach to Brunch short had diversified in print options, while a longer and more casual board short was launched. A popular piece was the Sport Boxer, a hybrid short that takes its owner from swim to gym effortlessly.

Dean McCarthy, our favourite LA correspondent and part owner of the company had these words to share about the latest offerings  “The brand has evolved” says Dean “…we added new styles and we’re offering more prints and options than ever before with our new stories the Psychotropical and the Mid Century Modern. We have also developed a new four-way stretch fabric, which has the practicality of a slight stretch, but still remains very chic, sophisticated and high-end”.  Dean and owner Ryan Morgan continue to evolve the brand with forward thinking bold prints and a great variety to take men from the beach to the bar.

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We broadened our tank range and linen shirt offering as well, to create a full collection that ensures you’ll look fantastic all summer. Our Argyle Grant Boy’s range is a new area for us, but also very exciting and really taking off.” 

“People like the quality, the fit, and the finishes. They like being able to wear the shorts in the pool or beach, but then throw on a nice linen shirt and go shopping or for lunch. Argyle Grant clothes are both practical and beautiful and people love that.” 

The brand is available online at Argylegrant.com with a full range of retail stockists listed. Check out the footage and collection below.

Neels. x

 

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A self-confessed fashionista, Neels brings you the latest with emerging trends and designers, with her unique style encapsulating a love of pop culture, vintage fashion and colour infusion.

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