Melbourne Fashion :: MFW Wrap Up 2017

Melbourne Fashion Week Premium Closing 2017

Melbourne Fashion Week (MFW) kicked off to a highly anticipated crowd ready to get amongst fashion festivities during the first week of September 2017.

With over 150 events across Melbourne, there was a mix of Premium Runways, exhibitions, parties, films, workshops, bars and free fashion experiences. It was a sensory delight for all involved ranging from daily changed props including giant pink flower arrangements, large carved white blocks to massive frozen ice sculptures with assorted flowers frozen inside. Every detail of each event was thoroughly planned out with a beautiful execution. 

The ice sculptures added a visual elegance to the runway with models walking delicately around or next to the objects gracefully. The ice was beautiful to watch melt but am sure was a logistic headache for the event organizers with staff frantically mopping up puddles ensuring that the general public didn’t slip, all in the name of fashion! It’s great to see all the work that goes into these events before and after the runway to understand the magnitude of planning and people involved. It’s truly an art form!

Anywho, back to the designers! Wednesday night was exceptionally fantastic featuring alice McCALL, búl, gorman, Kate Sylvester, Kuwaii and LIFEwithBIRD. The assortment of colourful, feminine and chic designs had playful Spring vibes and could easily be worn to the races or for cocktails on a sunny rooftop bar somewhere in the city. Possibly one of the most talked about events of the week, the outfits seemed to really resonate with viewers with everyone commenting on how they could easily see themselves wearing a garment to an upcoming event. 


MFW Premium Runway 5

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Not to be overlooked was the Student Runway Collective. As much as well established designers need to be supported, it is equally important to get behind up and coming designers as they are an integral part of the industry. They give a fresh perspective on what is trending by bringing creative and cutting edge designs that are verging on theatrical. Being seated in the audience with the student designers is so inspiring as you can feel their excitement watching their designs appear on the runway for the first time for all to see and appreciate. 


Student Runway Collective

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Last but not least was the Premium Runway Closing featuring bianca spender, Dion Lee, macgraw, MICHAEL LO SORDO, Romance Was Born, Scanlan Theodore. The final runway did not disappoint! With well known and respected labels there was a common theme of matching coloured suit combos and an emphasis on textures; silk, velvet and embellished prints which had the crowd gushing praise upon sight. Plus a little drama was added when all the models walked out for the final walk and the smoke machine let out a light and mysterious mist as the ice sculptures melted. Edgy!


MFW Premium Runway Closing

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Overall a fantastic week of festivities! With die-hard fashion folk who attended every evening ready to catch up on sleep until the next big event! Or Spring Racing, whatever comes first. What is certain is that we will all be seeing the garments out and about being worn by someone within the city of Melbourne (or beyond)! 

By Leila Andrews.

Images by Lucas Dawson.

Special thanks to the Kate & Co PR.

Leila Andrews is the Founder & Managing Director for Fashion Society - An online fashion industry portal; events, PR & promotions agency.

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